Image by JUNHØHow to Find Low Competition Keywords for Local SEO
Understanding Keyword Competition
Before diving into keyword research, it's essential to understand what makes a keyword competitive. A keyword's competition level is influenced by the number of websites targeting it, the authority of those sites, and the search volume. For local SEO, focus on keywords that not only have manageable competition but also resonate with your geographical area.
Utilising Keyword Research Tools
There are several robust tools available to help you identify low competition keywords. Platforms like Google's Keyword Planner, Ahrefs, and SEMrush provide insights into search volumes and competition levels. By using these tools, you can filter keywords that have low competition and are relevant to your business niche.
Analysing Competitor Keywords
Another valuable strategy is to analyse your competitors' keywords. Use tools to assess which keywords are bringing traffic to your competitors' websites. Look for gaps that your business can fill with less competitive yet relevant keywords to your local area.
Emphasising Long-Tail Keywords
Long-tail keywords are typically longer and more specific phrases that potential customers might use. These keywords often have lower competition and can drive more targeted traffic. For example, instead of just aiming for 'plumber Sydney,' consider targeting 'emergency plumber services in Eastern Sydney' to capture more specific customer needs.
Incorporating Local Modifiers
Adding local modifiers to your keywords can significantly reduce competition. Incorporate city names, neighbourhoods, or even local landmarks in your keywords. This not only aligns your SEO strategy with local searches but also improves your visibility in your specific service locations.
Pros & Cons
Pros
- Increases local visibility with targeted keywords.
- Reduces competition by focusing on niche search terms.
Cons
- May require more initial research time compared to broader keywords.
- Potentially lower search volume for highly specific terms.
Step-by-Step
- 1
Utilise tools like Google Keyword Planner to start identifying potential low competition keywords. Filter results to focus on those with lower competition and reasonable search volume.
- 2
Investigate the keywords your competitors are ranking for. Identify opportunities where they are not focusing heavily and find local keywords you can target.
- 3
Brainstorm long-tail keywords by considering the specific services your business offers. Match these with common customer queries in your locality.
- 4
Make use of local SEO tools like Moz Local and BrightLocal to fine-tune your keyword strategy and align with local search trends.
FAQs
What are low competition keywords?
Low competition keywords are search terms with relatively few websites competing for top rankings, making them easier to rank for on search engine results pages.
Why are long-tail keywords important for local SEO?
Long-tail keywords are important because they are more specific and targeted, which can attract users who are closer to making a purchase or needing a service, leading to higher conversion rates in local searches.
Enhance Your Local SEO Strategy Today
Ready to take your local SEO to the next level? Implement these strategies to find low competition keywords and increase your online visibility in your region. Get expert help if needed to ensure each step aligns perfectly with your business goals.
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